A Comprehensive Beginners Guide To Seo

Posted on Posted in SEO

You may have the most beautiful website in the world and even a dedicated audience, but as long as search engines are unable to properly access and index your site, you will not realize your potential in terms of SEO.

Search Engine Optimization (SEO) can be a large and complex subject, especially considering all the information and misconceptions available online. Unfortunately, it can be difficult to differentiate the two. However, SEO does not have to be confusing. This beginners guide to SEO will ground you on the basics and enable you to look at your site from a search engines viewpoint.

What is SEO?

SEO is a form of marketing which aims to increase visibility in organic search engine results. It comprises of both technical and creative aspects that are needed to improve rankings, boost traffic and increase awareness in the major search engines such as Google, Yahoo, and Bing. SEO is a relatively broad subject and it involves everything from the words on your web pages to how other websites link to yours on the web. In other instances, SEO can simply be about ensuring that your site is structured and designed in a way that search engines can understand.

However, search engine optimization is not only about making your website search-engine friendly; its about making it better for people too. These principles go hand-in-hand. SEO is often part of a companys online marketing plan and it complements other strategies such as content marketing and social media marketing.

Why is SEO important

SEO is extremely important because if people can locate you on the web and get what they are after, you are likely to receive lots of new clients which can help you generate more income. If people cant find you, you will miss opportunities, which, of course, will end up at the door of your rival.

Social media networks and other types of traffic can bring visitors to your website, but search engines are the main method of navigation and web search for a majority of internet users. They are the roadways which lead people to looking for the kinds of products and services that you offer. This means that SEO can have a higher ROI when compared to other marketing and promotion tactics.

Can you do SEO for yourself?

If you have a website, youve probably asked yourself this question many times. The answer is Yes. However, this doesnt mean that you should. Before you decide you go it alone, you have to understand what it actually entails. SEO may involve coding, creating relevant content, restructuring a site, link building, market research, marking up content and many more.

Now ask yourself whether you have the time and desire to perform SEO. How much is your time worth? Could it be better spent learning or doing what you specialize? To be good at SEO, you may have to take a solid SEO course and commit yourself to learn.

Alternatively, get a professional who can help you make the right decisions for your business. With a seo vancouver wa company they can help you be successful at what you do. They can provide quality, affordable web services that will surpass your expectations.

Best Practice in Business Management

Posted on Posted in General

We have all had a bad manager and a manager who is so angelic. The thing about management is that there are two types of managers. There is the leader and the boss. Your manager can be either. This therefore means that if you are dreaming of being promoted someday you must make a difference and be a good manager. So what do good managers do?

  1. Select the right people

It all starts with getting the right team in place – together, the whole can be greater than the sum of its parts. You need to select the right people for the right jobs, build a complementary team, and align your people with your organisational goals and culture.

As Wallace Lee, a project manager with Westpac, puts it, ‘Recruit right. Make sure the person not only has the right skills but, more importantly, fits the culture.’

  1. Show empathy

Empathy is the ability to listen to people, relate to their emotional experience and let them know that you are doing so. According to Iain Crossing, it is the most important core competency for managers and leaders.

Sourced from: http://www.careerfaqs.com.au/news/news-and-views/top-10-management-practices-of-effective-leaders/

Best management practice goes a long way towards the success of an organization. It all adds up to improving quality.

Improving business operations through best practice

Most businesses have some operational issues that can be improved through the introduction of best practice methods, including:

  • Quality management
  • Stock control, delivery and supply chain management
  • Purchasing and ordering
  • Information management

You can identify which operational areas will benefit from best practice methods by:

  • Benchmarking
  • Internal analysis

Reviewing appropriate national and international standards

See measure performance and set targets and make best use of standards.

Areas for improvement could include the introduction of quality management systems such as Total Quality Management or ISO 9000, automated stock control, just-in-time ordering and delivery and ‘lean’ manufacturing and supply. See quality management standards.

When you have identified the areas for improvement, you can implement changes. It is important, however, to keep your employees, suppliers and customers aware of what you are doing, and to make sure that the changes do not cause unnecessary disruption to your business.

Sourced from: https://www.nibusinessinfo.co.uk/content/improving-business-operations-through-best-practice

For a business manager to truly succeed in implementing best practice they will have to do an analysis of their performance. It is important to know your strengths and weakness so as to know where to improve and where to correct.

Here’s how to identify where your biggest challenge may be and how to overcome it as a leader:

    1. If you have trouble making the case for an idea, you may not love–or be good at–analytical thinking. Consider an idea you have and ask yourself “What issue does this solve?” and “What will the benefit be to our specific objectives?”
    2. If you’re challenged by details, you likely don’t have a preference for ‘structural’ thinking. Focus on laying out the plan five steps further than you think you need to. Ask “What is every contingency that someone would need to know?”

  1. If you don’t always think about the ramifications decisions have on others, you may not have an natural inclination for ‘social’ thinking. Focus on gaining consensus for an idea from employees, customers, or shareholders before pushing it through and ask things like “How will this impact you?”

Sourced from: http://www.inc.com/geil-browning/leadership-managing-identify-your-weaknesses-and-lead-effectively-because-of-them.html