You may have the most beautiful website in the world and even a dedicated audience, but as long as search engines are unable to properly access and index your site, you will not realize your potential in terms of SEO.
Search Engine Optimization (SEO) can be a large and complex subject, especially considering all the information and misconceptions available online. Unfortunately, it can be difficult to differentiate the two. However, SEO does not have to be confusing. This beginners guide to SEO will ground you on the basics and enable you to look at your site from a search engines viewpoint.
What is SEO?
SEO is a form of marketing which aims to increase visibility in organic search engine results. It comprises of both technical and creative aspects that are needed to improve rankings, boost traffic and increase awareness in the major search engines such as Google, Yahoo, and Bing. SEO is a relatively broad subject and it involves everything from the words on your web pages to how other websites link to yours on the web. In other instances, SEO can simply be about ensuring that your site is structured and designed in a way that search engines can understand.
However, search engine optimization is not only about making your website search-engine friendly; its about making it better for people too. These principles go hand-in-hand. SEO is often part of a companys online marketing plan and it complements other strategies such as content marketing and social media marketing.
Why is SEO important
SEO is extremely important because if people can locate you on the web and get what they are after, you are likely to receive lots of new clients which can help you generate more income. If people cant find you, you will miss opportunities, which, of course, will end up at the door of your rival.
Social media networks and other types of traffic can bring visitors to your website, but search engines are the main method of navigation and web search for a majority of internet users. They are the roadways which lead people to looking for the kinds of products and services that you offer. This means that SEO can have a higher ROI when compared to other marketing and promotion tactics.
Can you do SEO for yourself?
If you have a website, youve probably asked yourself this question many times. The answer is Yes. However, this doesnt mean that you should. Before you decide you go it alone, you have to understand what it actually entails. SEO may involve coding, creating relevant content, restructuring a site, link building, market research, marking up content and many more.
Now ask yourself whether you have the time and desire to perform SEO. How much is your time worth? Could it be better spent learning or doing what you specialize? To be good at SEO, you may have to take a solid SEO course and commit yourself to learn.
Alternatively, get a professional who can help you make the right decisions for your business. With a seo vancouver wa company they can help you be successful at what you do. They can provide quality, affordable web services that will surpass your expectations.